Supermarket of the 21st century: how trade will change with the introduction of 6 new technologies

Six technologies at once that will appear in retail in the very near future are listed on the website of the Russian University of Economics. Plekhanov professor Vyacheslav Cheglov. It is they who, according to the expert, will determine our purchases by 2030.

Firstly, the tracking of the buyer. This means that the retailer, using online technology, will literally guide the customer through all the stages of maturation of that buying decision. To do this, it is only necessary to track the needs of the buyer, to record the influence of each of the structures of the trade organization on the customer's decision to purchase, and to stimulate all participants in this process.

Secondly, remote ordering, when, based on the preferences of the client and his habit of making purchases through mobile applications, marketers create a personal base of his needs, making their offers individual and targeted, managing them in real time.

Thirdly, robotization, which includes automatic control over the movement of customers around the store, the use of face recognition technology, analysis of the purchase history, and on this basis - the formation of price offers right during the presence of the customer in the trading floor. This also includes the abolition of control at the entrance and exit to supermarkets and hypermarkets as unnecessary.

Fourth, virtual assistants, which will allow customers to use robotic services to receive goods in special zones or at their place of residence. Electronic price tags equipped with special beacons will allow the client to receive the most up-to-date information about the movement of goods and their consumer properties.

Fifth, online price change for a specific buyer, which will be possible after analyzing the history of his purchases, the trend of supply and demand for this product. An individual price offer will be displayed on the electronic display of each specific buyer.

And finally, marketplaces that combine offers and distribution of orders and are designed to replace traditional wholesale, but not retail, with social networks becoming the main channel for the rapid promotion of goods.

All these innovations will lead to a reduction in the area of offline stores, which will become more comfortable and convenient. Traditional cash registers will become a thing of the past, as they will be replaced by face recognition technology, and RFID stamps and QR codes will be added to price tags, allowing the client to find out more information about the product. In addition, there will be smart carts to automatically replenish shelves. As a result, such stores will begin to compete with online stores, taking the most advanced and the best from them.