From Pink Floyd to Modern Talking: what kind of vinyl is most often bought in Russia
The demand for vinyl records in Russia as a whole in September this year increased by 27% compared to the same period last year. The popularity of turntables for vinyl is also growing - Russians were interested in them 26% more often, while the average cost of the device is 10,000 rubles.
“Despite the frenzied popularity of contemporary pop and rap artists, connoisseurs of quality music do not lose interest in rock classics. At the same time, there are more and more vinyl lovers and turntables from year to year. For example, this year more than a quarter of the interest in such goods has become than in the past. At the moment, the site contains more than 100 thousand announcements for the sale of records, so both hunters for rare copies and lovers of new products will be able to find an album to their liking, ”comments Aleksey Kozlovsky, head of the Lifestyle category at Avito.
Top 10 most popular searches on Avito in the "Records" category
- Pink floyd
- Queen
- Metallica
- Depeche Mode
- Lana del rey
- Zemfira
- Deep purple
- Led zeppelin
- Modern talking
- Prodigy
The first place is occupied by the British rock group Pink Floyd. Concept albums and experimental sound have allowed Pink Floyd to become one of the most commercially successful bands. In Russia, the demand for rockers' records grew by 50% in September this year, and their average cost is 1,350 rubles.
Another cult rock band from the UK, Queen, is ranked second. In September, the group's records were searched 50% more often than in 2020. You can buy vinyl with compositions for an average of 1,500 rubles.
The third place went to the American metal band Metallica. In September this year, the musicians celebrate the 30th anniversary of their most hit album "Metallica". In honor of this event, the collective released a gift box with CD and DVD-discs, as well as 6 vinyl records with the most popular compositions. On the site, the demand for their gramophone records has grown by 50% compared to last year. You can replenish your music collection with Metallica songs for an average of 2,500 rubles.
Depeche Mode was in fourth place in user requests. On the site in September this year, they were searched for 36% more often, and the average price of records is 1,900 rubles.
American singer Lana Del Rey closes the top five. Her new album “Blue Banisters” will be released on October 22nd, and a video for the track “Arcadia” was released in early September, which also contributed to the growth of interest in the singer. Lana Del Rey has become 4.6 times more popular among Avito users compared to last year. You can become the owner of her disc for an average of 3,000 rubles.
Russian rock music does not lose its relevance either - Zemfira takes sixth place in the rating. In 2021, after an eight-year hiatus, the singer delighted her fans with her studio album Borderline, the soundtrack for Renata Litvinova's film The North Wind and the mini-album Akh. In September, Zemfira's records were searched 2.1 times more often than last year. Albums on vinyl will cost the singer's fans an average of 3,000 rubles.
The seventh place is occupied by the rock group Deep Purple from England. Since 1968, rockers have sold over 100 million albums. In Russia, the popularity of the group's records has grown by 6%, and you can buy them for an average of 1,000 rubles.
Eighth place went to Led Zeppelin. At this year's Venice Film Festival, a documentary "Becoming Led Zeppelin" was presented about the group that influenced the development of hard rock and heavy metal around the world. The demand for vinyl with the work of musicians in Russia as a whole has grown by 51%, and the purchase of a record will cost 1,700 rubles.
German pop group Modern Talking is ranked ninth in the ranking. The band ended their career in 2003, becoming the most successful group from Germany. In Russia, music lovers again began to listen to pop music of past years, while the popularity of Modern Talking records in Russia increased by 28%. You can replenish your music collection for only 500 rubles.
The top ten was closed by representatives of electronic music - the British band The Prodigy. The musicians are currently working on a new album, which will be dedicated to the memory of the band's frontman Keith Charles Flint, who could have turned 52 this September. In addition, a film is planned about the guys from Essex, who later became members of the legendary The Prodigy. Interest in the group's vinyl in Russia has grown 2.1 times, and the average price of records is 3,000 rubles.