It is reported by The Verge, citing an informed source who indicated that CEO Mark Zuckerberg is going to elaborate more on these plans and the new brand during a conference scheduled for October 28, but the name will likely be unveiled earlier.
As indicated by the publication, the new name may reflect the company's plans to create a metaverse - a virtual world that will be available using VR and AR devices. In the meantime, the brand has been kept secret, including from the senior management of the company.
It's worth reminding that in recent years, Facebook has been repeatedly criticized by public figures and politicians, as well as the media and former employees.
An international non-governmental organization filed a lawsuit against the company in March Reporters Without Borders for distributing fake content. In addition, a number of users expressed their dissatisfaction excessively, in their opinion, with the harsh conditions of moderation, which Facebook has recently resorted to. These sentiments especially intensified during the presidential election campaign in the United States.