Posted 7 марта 2022,, 14:54

Published 7 марта 2022,, 14:54

Modified 24 декабря 2022,, 22:38

Updated 24 декабря 2022,, 22:38

It's time to get a job at the factory: Western sanctions nullified the earnings of Russian video bloggers

It's time to get a job at the factory: Western sanctions nullified the earnings of Russian video bloggers

7 марта 2022, 14:54
Фото: Соцсети
One of the disastrous consequences of the Western sanctions already imposed on Russia has been the virtual impossibility for popular vloggers to continue their activities. That is, as they say, “for the soul”, they have every right to entertain subscribers, but there is no longer any money to be made on this.

So, apparently, that hour, desired by many Russians, has come when "these loafers" instead of "grimacing at the camera" will have to look for "normal work".

Literally at once, Ilya Varlamov, Ksenia Sobchak, Wylsacom and many others lost their income.

Firstly, the most popular social networks were banned in the country.

Facebook and Twitter, which, although they can still be accessed with a VPN, will never return to their former revival. The same is true with the youth service Tik-Tok. Surely Instagram will suffer the same fate.

But the main thing is YouTube. It was his bloggers who were the highest paid, others earned millions of dollars. And that's what happened to them. Psychologist Vasily Pozdnyakov publishes excerpts from a video dedicated to this problem:

“00:00 - What will the video be about? 00:19 - Russia is losing social networks 1:07 - YouTube has disabled monetization 1:59 - Pleasant Ildar about the loss of income 2:27 - Katya Konasova asks for help 3:04 - Andrey Petrov's theory 3:41 - Katya Adushkina is not afraid of monetization shutdown 4 :13 - Do bloggers keep working? 4:31 - Sobchak stopped news releases 5:01 - New law on fakes 5:23 - Twitch blocked streamers' income 6:20 - Will there be no more integrations? 6:53 - How can the channel continue to exist: your opinion..."

It's no secret that many bloggers made their living by advertising embedded in their stories. Now YouTube has disabled this option in Russia. In addition, those bloggers who have signed direct contracts with brands that are now leaving Russia have also suffered. For example, Artem Lebedev advertised e-books in his stories - you could buy them by clicking on the link to his video. True, he himself will suffer little, since he has many offers from Russian brands. What about others?

Moreover, usually a video blog is the result of the work of a whole group of people, so not only the bloggers themselves will go bankrupt, but also their teams.

As long as the users of VKontakte, LiveJournal and Telegram are the winners.