Posted 18 января, 05:29
Published 18 января, 05:29
Modified 18 января, 08:27
Updated 18 января, 08:27
The most expensive brand in the world in the Brand Finance Global 500 ranking was Amazon, which was ahead of Apple. At the same time, Amazon lost $51 billion in value compared to the rating of 2022, but Apple fell even more. - Amazon has regained its place as the most expensive brand in the world, despite the fact that the value of the brand has fallen by 15%, from $ 350.3 billion to $ 299.3 billion, - the report says.
Apple has fallen in price by 16% since last year to $297.5 billion.
The next three places in the TOP 5 have not changed from last year's ranking.
Google is in third position ($281.4 billion), followed by Microsoft ($191.6 billion), and Walmart ($113.8 billion) is in fifth place.
Among Russian brands, the most expensive were Beber - 163rd place, Gazprom - 420th and Lukoil - 457th. In June last year, in the race of expensive brands, the American company Apple came out on top.