Not up to kissing: on Valentine's Day, Russian cinemas were empty

The box office of Russian cinemas on Valentine's Day showed a ten-year minimum, Nevminkult reports. On February 14, only 307 thousand tickets were sold, which became a kind of anti-record of the last decade.

Experts name several reasons, and the main one is the very quality of domestic film production.

Here's what the channel's analysts write: "Filmmakers generally have a habit of thinking that on February 14th they only go to the cinemas to kiss, and therefore you can not bother with what is happening on the screen. And this year was no exception. To go look at the dreary 50 shades of Petrov (meaning the film "50 Shades of Grey" starring Alexander Petrov) in an attempt to seduce the Russian Greta Thunberg – well, that. Aglaya Tarasov and Boris Dergachev are too easy to see on the screen on any other day, so "Free Relations" gave way even to Petrov and "Greta". "Cheburashka" flies by inertia, and going to watch it on February 14th is almost fetishism..."

However, the popularity of the holiday itself on February 14 has also noticeably decreased due to its Western origin, experts say. Not only does propaganda play an important role in this, but also the main contingent on which St. Peter's Day was held. Valentina – emigrated abroad. And as another reason for the decline in demand for film entertainment, experts called a total decline in income for the majority of Russians. There's no time for a movie, and even more so, no time for kissing in a dark hall…