Posted 7 марта, 06:52
Published 7 марта, 06:52
Modified 7 марта, 08:24
Updated 7 марта, 08:24
As Kommersant notes, the mass formation of increased inventories of household appliances in the Russian Federation began in the spring of 2022 amid the hype. After the start of the military special operation of the Russian Federation on the territory of Ukraine, sellers had concerns about the suspension of foreign supplies due to sanctions and related shortages.
After sellers began to actively order household appliances from manufacturers in increased volumes, large stocks of goods were formed in warehouses.
At the same time, the stocks of equipment are heterogeneous: there is a surplus in a number of positions, and a surplus in a number, since some Turkish and Chinese factories cannot cope with the volume of orders.
Representatives of a number of companies reported that the oversaturation of warehouses with equipment is observed primarily due to a drop in sales, which in 2022 decreased by 30% in physical terms.
Economists predict that in 2023, due to the transition of impoverished consumers to forced economy mode, it may decrease by another 10-30%.
While sales of new appliances are falling, the demand for smartphone and household appliance repair services in the country is growing. At the same time, complaints are received from the population about the shortage of vaccines and medicines, which creates social tension. In conditions of half-empty refrigerators and home first-aid kits, the population's interest in buying expensive equipment is falling.
Companies will be able to get rid of excess goods in warehouses through holding promotions: prices for goods will be maintained or reduced until all the surplus is sold off. In such conditions, the drop in prices for a number of goods — for example, laptops — in the next month and a half may amount to 10-15%.