Posted 28 марта 2023,, 11:23

Published 28 марта 2023,, 11:23

Modified 28 марта 2023,, 12:38

Updated 28 марта 2023,, 12:38

The audience of esoteric online courses has grown almost 20 times in a year

The audience of esoteric online courses has grown almost 20 times in a year

28 марта 2023, 11:23
In Russia, interest in courses in the field of esotericism and astrology has sharply increased, and the attendance of online platforms teaching mystical techniques in January-March 2023 increased 19 times compared to last year. This is reported by Vedomosti, referring to a study by Tele2 analysts.

"The attendance of online sites offering training in mystical techniques in January- March 2023 increased 19 times year-on-year. During the same period of 2022, the studied online schools had 312 visits, and at the beginning of this year their number increased to 5,962", - Vedomosti reports.

The representative of Tele2 also informed the publication about the growth of traffic of esoteric sites by 24 times. According to Megafon, the volume of traffic on such sites for the period January-March 2023 increased by 11 times.

Among the offered classes in esoteric schools, visitors are offered seminars on healing, necromancy, money magic, women's practices, predicting the future using tarot cards, lucid dreaming and much more.

At the same time, attendance fell throughout 2022. Tele2 noted that throughout 2022, the interest and attendance of online fortune-telling services and occult online stores.

"As a result, from January to March 2023, the audience of online fortune-telling sites decreased by 26% compared to the same period last year, and platforms with esoteric goods - by 24%", - Forbes reports.

On the marketplaces, there is a sharp increase in demand for esoteric goods. Thus, the popularity of tarot cards on Wildberries in January-March 2023 increased by 105% year-on-year, and piece sales of accessories and accessories for fortune-telling on Ozon jumped by 81%, while the demand for amulets and bracelets from spoilage showed an increase of 95%. The most popular products on the marketplaces are red thread from Jerusalem, gems, pins-brooches from the evil eye and figurines of brownies.

The CEO of Infoline-Analytics, Mikhail Burmistrov, suggests that with the help of esotericism, Russians are trying to reduce the level of uncertainty amid severe stress, and courses on mystical techniques have largely replaced personal growth marathons, interest in which is fading.