Turkey, Kazakhstan and Belarus will replace the global brands that left Russia

Turkey, Kazakhstan and Belarus will replace the global brands that left Russia

Turkey, Kazakhstan and Belarus will replace the global brands that left Russia

11 November, 15:24
Since February, more than 15 foreign brands have left Russia, and more than 180 have limited or suspended their work. According to the experts of the consulting company NF Group, despite the SVO, 152 international companies remained in the Russian Federation.

Yekaterina Maksimova

The NF Group specifies that the majority The remaining international operators in Russia are represented in the fashion segment (59.9%), the second place is occupied by foreign catering (9.9%). Household appliances and electronics account for only 5.3%, while the share of foreign brands of perfumery and cosmetics was 6%.

Most of the brands remaining on the Russian market are associated with America (22.4%), Italy (15.1%), France (10.5%), Turkey (9.9%) and Germany (also 9.9% ). And the share of retail in such countries as Finland, Kazakhstan and South Korea, on the contrary, accounts for the smallest number of operators.

Most of all foreign brands remained in the “middle” price segment, their share in the country's shopping centers exceeds 46%. The "medium plus" segments include 22.4% and the share of "premium" has shrunk to 1.3%.

NF Group analysts note that the flow of high-profile exits of retailers has slowed down. Those who decided to leave did so back in the spring and summer. At the same time, 17 foreign operators have already returned, having changed their signboard.

Waiting for shopping centers and new players. These will be mainly companies from Turkey (adL, Mudo, LTB, Twist and Ipekyol), Italy, Kazakhstan and Belarus.

With the departure of a number of international brands, Russian retailers and players from Kazakhstan, Belarus, Turkey and Italy will be able to occupy most of the vacant space. This will be ensured by splitting large premises into smaller ones for mono-boutiques, for which there is already significant demand,” commented Evgenia Khakberdieva, Regional Director of the Department of Retail Real Estate at NF Group.

Novye Izvestia reported that all shopping and entertainment centers recorded a sharp decrease in customer traffic. And, on the contrary, a high level of vacant space.

Only in Moscow, by the end of the first half of the year, 13% of retail space was considered vacant. In summer, the average vacancy rate in the capital was already 14.5%. By the end of the year, as predicted, up to 17% of retail space will be empty. And CMWP researchers do not rule out that by December the vacancy rate may reach 30%. But this is provided that the key foreign brands after the suspension of activities still leave the market. If some of them can continue to work, then the share of free space will be about 17-18%.

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