Once bitten twice shy: why McDonald's removed "offensive" ads

The all-Russian campaign of so-called insults to the feelings of believers is taking on some fantastic proportions. Not so long ago, an advertisement for "Big Mac Bacon" appeared at a bus stop in front of a mosque in St. Petersburg, that is, dishes with a product banned from eating according to Islamic norms. On November 15, photographs appeared on the Web with this advertisement against the background of a mosque. Moreover, on the popular site Pikabu under the photo there was a question: "Can McDonald's be brought to justice?"

Representatives of the Muslim clergy said that they had not received any complaints about this from their co-religionists, and they themselves did not see anything criminal here and did not see any violations of the law, but complained that advertisers "did not show sensitivity to possible emotions on the part of Muslims." And of course, McDonald's decided to act ahead of "offended feelings" and removed the advertisement.

And he did the right thing! In the summer in Moscow, one “Orthodox believer” has already filed a lawsuit against McDonald's for the fact that a restaurant chain seduced her during Lent with advertising of cheeseburgers and Chicken McNuggets, she could not resist and even sinned! And having sinned, she demanded that McDonald's be held accountable for violating the Russian Constitution, which guarantees citizens freedom of conscience and religion, and along the way - the law on consumer protection.