Reserved, Cropp and House stores will open in Russia with new names

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Reserved, Cropp and House stores will open in Russia with new names
Reserved, Cropp and House stores will open in Russia with new names
20 May, 18:49Society
Previously owned by the Polish retailer LPP (Reserved, Cropp, House, Mohito and Sinsay) will reopen in Russia after rebranding. The outlets received new names after the company transferred Russian assets to a Chinese consortium.

Now stores continue to work under the old brands.

According to TASS, these retailer stores "are starting their work and will be opened with the gradual replacement of old signs with temporary signs with new logos." It is noted that the Reserved store will be called Re, Mohito - M, and Sinsay - "Sin". According to RIA Novosti, Reserved and Cropp today, May 20, have already opened in the Moscow shopping center Aviapark.

On the eve it became known about the sale of the Russian assets of the LPP retailer to a certain Chinese consortium. Representatives of the Polish company indicated that "the buyer does not receive the right to use trademarks and brands owned by LPP SA, but will have the right to sell all goods belonging to the Russian division of the company."

LPP halted investment in Russian businesses and closed all local stores in March this year amid Russia's military operation in Ukraine.

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