According to RBC, famous artists now demand an average of 1.5-2 million rubles for performing at a New Year's corporate party.
“This is almost one and a half to two times more than the prices of the pre-pandemic year of 2019, when the most frequently discussed amount of remuneration did not exceed RUB 1–1.5 million”, - the message says.
The stars' increased appetites are explained by the fact that during the pandemic, the number of concerts has greatly decreased.
If a company invites a nonresident artist to a corporate party, the price tag rises by at least 25%. The artists explain this by the fact that the market in the capital is wider, and in one day they can take several orders. If they leave to perform in another region, then they lose the opportunity to combine several performances on one day.
According to market participants, today the cost of a standard corporate party ranges from 10 thousand to 50 thousand rubles. per person. However, events for VIP-level executives can be an order of magnitude more expensive.
Last year, due to the pandemic, very strict rules were in force: the number of participants in corporate events should not exceed 50 people, the duration of events was strictly up to 23 hours. Special requirements were imposed on the size of the hall: it should have been chosen so spacious that the distance between the participants when seated was at least 1.5 meters.
This year, there is no exact data on sanitary restrictions on corporate parties, although last season the requirements were known already on November 13.
Svetlana Loboda, Leonid Agutin, Zivert, Valery Meladze, Bi-2, Vera Brezhneva, Grigory Leps, Nikolai Baskov, Philip Kirkorov, Dima Bilan, Polina Gagarina and Basta are among the most popular artists at corporate parties today.
Earlier it was reported that the most expensive are private parties with the participation of Zemfira, Grigory Leps and Maxim Galkin, and the most expensive artist is still the "woman who sings." Alla Pugacheva demands a record amount of 350 thousand euros - about 31.5 million rubles at the exchange rate. At the same time, customers also undergo a rigorous selection - in order to negotiate with a star, it is necessary to use personal connections. In second place is Zemfira, whose price tag after the release of a new album has grown by 50 thousand and now amounts to 200 thousand euros (about 18 million rubles). On the third - Maxim Galkin and Grigory Leps, taking 120 thousand euros (about 11 million rubles).
The list of the most expensive stars also includes Stas Mikhailov (100 thousand euros), Philip Kirkorov (90 thousand), Nikolai Baskov, Sofia Rotaru and Yuri Antonov (80 thousand each), Ivan Urgant and "Splin" (75 thousand), Alexander Tsekalo, Elena Vaenga and Alexander Rosenbaum (60 thousand). Polina Gagarina agrees to play for 55 thousand euros, Andrei Malakhov for 45 thousand, Lolita for 35 thousand, Regina Todorenko for 20 thousand, ex-"Tatu" Yulia Volkova for 10 thousand.
The "promoted" performers on the eve of the new year are invited so often that every day there are not one, but 2-3 performances. However, some market participants note that in the face of a pandemic decline in revenues, many companies have either abandoned corporate events altogether, or are transferring them to an online format. For some artists, the drop in orders compared to the pre-pandemic level turned out to be very significant, up to 3-5 times.
According to polls, almost every second working Russian - 47% - would like to take part in a New Year's corporate party if the restrictions introduced in connection with the coronavirus pandemic are lifted.
Among young people under the age of 24, 63% of respondents are ready to go to a New Year's corporate party. More women than men want to spend the New Year's holiday with their colleagues - 53% versus 41%. Also, every third respondent - 32% - would not go to celebrate the New Year with employees at all, even if the quarantine restrictions were lifted. This position is shared by 40% of those over 45.
The authors of the study note that 38% of men and 25% of women would not want to participate in a New Year's corporate party even if quarantine was canceled.