Maria Sokolova

Apple is stylish and expensive. It's not easy to get rid of this stereotype. But monitoring the prices of electronics shows that it will no longer be possible to show off with «apple» technology. It's not that in There is something missing in Russia, now supplies of most models of familiar equipment have been established. Lenovo, Asus and HP last year loudly slammed the door, leaving Russia, but towards the end of 2022, this door was opened again and deliveries to branded stores were resumed, and with the support of all warranty programs. Apple relies entirely on parallel imports, but this did not affect the range of equipment in any way. Unless you have to contact service centers in another country for repairs under the factory warranty.

Of course, Asian brands have relatively affordable models with a simple filling that are suitable as an unassuming typewriter and YouTube player. But to level the conditions, for comparison, we took computers with a screen resolution higher than the standard FullHD (1920×1080 pixels), which appeared back in 2007. Already 10 years ago, it was possible to find a technique with a clearer image, so in 2023 this is a prerequisite.

Consistently expensive Apple. Prices for macbooks in Russia in 2023

MacBook Air and MacBook Pro were not surprised by the price tags. We expected that it would be expensive — we got expensive. Up-to-date MacBook Air in Russia costs 169900 rubles, and in the USA — 1299 dollars. At the current exchange rate, this is approximately 123200 rubles. That is, importers and retailers throw in about 47 thousand rubles, or 38% of the cost of equipment. This amount includes delivery, rental of retail space, maintenance of the retailer's employees, warranty obligations and profit.

The situation is similar with the MacBook Pro. In Russia, the current model of 2023 with a 14-inch screen costs 234990 rubles, and in the USA — 189500 rubles. The difference is 45.5 thousand rubles or 23,7%. And with a dollar under 100 rubles, Apple equipment will not be cheaper.