As Kommersant writes, referring to the statistics on film screenings of the Association of Cinema Owners, fewer screens are being used now due to a reduction in content supplied to Russia. After Universal, Warner Bros., Disney, Sony and Paramount stopped film distribution in Russia in March, in the week from May 30 to June 5, cinema revenue fell by 63% - to 681.4 million. Attendance fell by 57% - up to 1.2 million viewers.
However, the decrease in the number of working halls does not mean their conservation or closure. They are still used as needed. Last month, 17% of the halls were closed. Two cinemas closed in Moscow. Compared to last June, revenue fell by half or more.
Vladimir Petelin, general director of the Premier-al chain, pointed out that in those cinemas with more than eight screens, two or three screens stopped working both on weekdays and on weekends.
Experts believe that in the middle and second half of the summer the situation will worsen, because during this period foreign films - Hollywood studio projects - traditionally make the box office of cinemas.
Earlier, a scandal erupted around the showing of "Batman" in Russia. Cinema "Moscow" in Vladivostok published posters of unlicensed copies of the films "Batman" and "Sonic-2" under the changed name "Bat" and "Blue Hedgehog-2". The cinema explained that they had nothing to do with these screenings. The hall was rented for a month. The tenant ran this ad. After the scandal, the contract was terminated with him.